Design for print cluster

A6 assignment

Task 1

A useful book about Typography
Avant-Garde Page Design 1900-1950

useful magazine article about Typography
http://www.alistapart.com/articles/typography

useful website about Typography
http://www.wpdfd.com/issues/23/typography/


Task 2

A useful book about Colour Theory
Albers, Josef. The Interaction of Colour

A useful magazine article about Colour Theory
http://en.wikipedia.org/wiki/Color_theory

A useful website about Colour Theory
http://www.colourtheory.net/

Task 3

Describe the following Colour Models:
· CMYK cyan, magenta, yellow, black
· RGB Red, green, and blue
· HSB Hue, Saturation, Brightness
Grayscale In computing, a grayscale or greyscale digital image is an image in which the value of each pixel is a single sample, that is, it carries the full (and only) information about its intensity. Images of this sort are composed exclusively of shades of neutral gray, varying from black at the weakest intensity to white at the strongest.
Grayscale images are distinct from black-and-white images, which in the context of computer imaging are images with only two colors, black and white (also called bilevel, binary images or more commonly bitmapped images); grayscale images have many shades of gray in between. In most contexts other than digital imaging, however, the term "black and white" is used in place of "grayscale"; for example, photography in shades of gray is typically called "black-and-white photography". The term monochromatic in some digital imaging contexts is synonymous with grayscale (as it denotes absence of any concrete hue), and in some contexts synonymous with black-and-white.
Grayscale images are often the result of measuring the intensity of light at each pixel in a single band of the electromagnetic spectrum (e.g. infrared, visible light, ultraviolet, etc.), and in such cases they are monochromatic proper when only a given frequency is captured. But also they can be synthesized from a full color image; see the section about converting to grayscale.






TASK 4

Describe the following File Formats:
· AI -Adobe Illustrator
· PDF -portable document file
· EPS- Encapsulated PostScript
· SVG - Scalable Vector Graphics (SVG)
· PSD -Adobe Photoshop document
· TIFF -Tagged Image File Format
· JPEG- Joint Photographic Experts Group,
· GIF- Graphics Interchange Format
· PNG -Portable Network Graphics,

Task 5

In relation to Adobe Illustrator CS, explain the following:
· The Adobe Type Engine and Legacy Type –
Illustrator's designer-friendly interface to define the curve (the Bezier Pen tool) and Illy will write the code for the curve for you. Open the file in a text processor to see the code it made.
Same thing applies from the simplest rotation of a rectangle to the most complex gradient mesh. It's a pure PostScript translator, a bridge between left and right-brain activities. between art and math


· Open Type, Postscript Type 1, and True Type Fonts -
True Type to Postscript Type 3 converter, Which will convert Most True Type Fonts to an Adobe Type 1 .pfa file. And also the other font formats supported by the Free Type library to an Adobe Type 1 .pfa file. And the BDF fonts to an Adobe Type 1 .pfa file. Yet another use is as a hinting engine: feed it an unhinted or poorly hinted Adobe Type 1 font through the Free Type library and get it back with freshly generated hints. If you want .pfb files, don't despair: they can be produced too. The files produced by default are in human readable form, which further needs to be encoded with the t1utilities, to work with most software requiring type 1 fonts.

Task 3 Industry

Letterpress

Johannes Gutenberg (1398-1468) who is credited with the invention of printing in the west, some time before 1440. Before he invented a way of printing, all books were hand written. Scribes and artists worked together to create one-off books, often copying from existing text. Gutenberg’s invention was the process of letterpress: the concept of casting individual letters that could be assembles into words, printed, then cleaned and put away, and used over again. He cut a steel punch for each character and punctuation mark, this punch was then stuck into a softer metal to form the matrix in with the type was cast. The most original part of Gutenberg’s process was the mold of adjustable width, used to hold the different sizes of matrix. His original idea was to imitate in type the handwritten books of the scribes. To imitate the handwriting he had to create a set of over 300 characters, including all the variations of letterforms and joined letters that a scribe might use.


Lithography

Invented by Alois Senefelder around 1796-9. Lithography - image is transferred from the stone or plate to a rubber roller, and then to the substrate. The process was first used around 1875 for printing ornamental decorations on tinplate, for applications in packaging. Type produced by letterpress could be transferred on to the stone using special transfer paper, but this was not a totally satisfactory process.


Xerography

Invented in 1938 by Chester Carlson. Xerography has leapt forward with laser and computer technology. It will become the dominant printing technology of the early 21st century and the internet will become as commonplace as the telephone and television, complementing print-based media with a degree of interactivity and immediacy undreamt of by Gutenberg.



Part 2

3. List 3 sources of technical help available on the internet for designers using Adobe software.
· http://www.adobe.com/support/products/acrreader.html

· http://help.adobe.com/en_US/Connect/6.0/AcrobatConnect/

· http://learn.adobe.com/wiki/display/LR/Home




4.
http://graphicssoft.about.com/od/illustrator/ss/sfshatteredtext.htm

Hs1

Health and safety

Find out the name of the Act that relates to Workplace Health and Safety in Queensland
workplace health and safety act 1995

Find the link that gives you the full PDF version of the Act
http://www.deir.qld.gov.au/pdf/whs/whs_act_quick_start.pdf

Briefly describe (in your own words) the purpose of the Act
Workplace health and safety is a set of laws to keep people in the workplace safe, which are relevant to the workplace area.
A work place is a place where there work is or is to be performed. The idea of the laws is for Health and safety so that no one gets hurt or ill.

Find out the name of the Regulation that relates to Workplace Health and Safety in Queensland
Workplace health and safety regulations 1997

Find the link that gives you the full PDF version of the Regulation
-

Briefly describe (in your own words) the purpose of the Regulation
The Purpose of the health and safety regulations is so that everyone in a workplace environment is safe, does the right thing to avoid injury and so people don’t do something wrong that may affect others.

Briefly describe (in your own words) what is meant by Codes of Practice (these were known as Advisory Standards until November 2004)?
Code of practice gives you details of the health and safety risks you should be aware of, and the accidents that can occur in a workplace.

What is a Ministerial Notice and how does it impact on any existing Regulation?
http://www.deir.qld.gov.au/electricalsafety/law/legislation/notice/index.htm
Briefly describe your general obligations as an employee in relation to the Act and Regulations
· The Act and Regulations are how the employee should work and act in a working environment.

Monograms

A monogram is a type of logo usually consisting of the initials of a business name only.
the task was to develop a monogram for your future graphic arts business. If you do not know the name for you business , then base the monogram on your name.
Using illustrator tools we've explored in class .
Limitations:

• Use black and white pantones only. (you can use tints aswell)




• letters only, no decorative shapes or add ons.




• you need to produce 10.




• you only have 30 mins.

B4

1. Back - scale

2. Down - positive and negative

3. To No One - pattern

4. - raise your fist - Tension

5. Green light go - playful

6. live life - congestion

Typeface

Typefaces can be used to enhance meanings. You can think of a type as the clothes that words wear. Layout the required type so that the typeface have a visual connection with the context or content.

B1

Manipulation of Graphic Space.

Rational: consider positive and negative space. Manipulate graphic space effectively for balance of positive and negative spaces. The task was to choose a letter and place it on the page in positive and Negative positions.

Task:

To Create an A4 page in illustrator and reduce your view through the navigator pallet to at least 50%. Drag the first letter from your first or last name and position it on the page in a new way that explores the use of positive and negative space.

Limitations:

• you can change the letter to any font but not the type face. If you want to change the typeface you have to change all the other pages of fonts too.
• you can change the page set up to portrate to landscape.
• you can only design in black and white.
• no letter is to be made less than 50% of its original size.
• one letter per page & same letter for all 10 pages.

About Me

Temika Aldrick.
Brisbane QLD, Australia.
Im in my first semester of Design Fundamentals at Tafe.
I like Graphic Design.
I like pretty much any type of modern art and some ancient art.
i like designing tattoos.
i get my inspiration from TV, Art shows, Magazines and internet.
Art is a big part of my life.
not a day goes by that i dont draw or look at an art piece.
i draw my own cartoons.

i look at life as a piece of art.